How Targeted are Your LinkedIn Connections?
Rethinking How to Connect Effectively on LinkedIn
While LinkedIn provides professionals an opportunity to connect, not all connections are desirable. In this article, Rod Bukert shares his views on how to effectively connect.
I imagine you count many business valuation (BV) colleagues among your LinkedIn (LI) connections. But unless they’re sending you work, it’s not your best move.
You see, if you are connected to someone, you see each other’s updates on your respective feeds. And because your updates get read by your BV colleagues, who are most likely friends, you are sending them Facebook-like information … stuff that’s nice to know, but they’re unlikely to do anything with it.
And if they don’t do anything with it (Like, Comment, Repost) and just keep scrolling, the LI algorithm thinks your content is not useful and throttles the reach of your post.
Also, if you are trying to execute a lead generation strategy on LI, your fellow BV colleagues can watch it unfold. And copy it.
My recommendation? Either purge your fellow BV colleagues from your connections (sounds drastic, I know) or convert those connections into people you follow. When you follow someone, you can see their updates on your feed, but they won’t see yours (unless they follow you back). Stealthy, right!
Bottom line … if you are hoping to generate leads on LI, it helps to have a very targeted list of connections. Your best move is to grow that list with people who can send work your way (accountants, attorneys, bankers, financial planners, insurance people, wealth managers, and, of course, business owners). That way, the perspectives you post on LI are more likely to be read—and acted upon—by people who really care about what you have to say.
Everyone has a different idea of what a successful practice is. The practice you want is personal because it is based on what “successful” means to you. I help practitioners focus on the strategies and tactics to build/grow their versions of successful practices. If you want some help with that, e-mail me at rod@rodburkert.com.
