Revenue Synergies in Acquisitions

What is driving the global surge in M&A deals?  In many cases, companies are looking for revenue growth.  But how is the pursuit of revenue synergies working out?  With less than a quarter of acquirers reporting that they are achieving more than 80% of their target, there is clearly room for improvement.  This may not come as a surprise—it is widely understood that revenue synergies are more difficult to achieve when compared to cost synergies.  At the same time, some companies are meeting their revenue targets.  What are they doing that others are not?  In this survey report, we find out.

To read the full article in Deloitte, click: Revenue Synergies in Acquisitions.