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Chipotle: A Growth Story Ended (for Now at Least) by E. coli

What lessons can business owners learn from the experiences of others?  Perhaps there is a lesson to pay attention to basics in the emerging situation at Chipotle Mexican Grill, Inc.  Z. Christopher Mercer, founder and CEO of Mercer Capital, examines their performance between 2012 and mid-October 2015; Chipotle’s performance since the initial E. coli announcement; and the traditional valuation relationships ...

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