Adapting Digital Strategies to Evolve with Mobile User Behavior
It's No Surprise Mobile User Behavior Is Evolving As digital media technology evolves at an ever-increasing pace, so does the user habits of consumers. In their new report:  "iConsumer: Digital Consumers Altering the Value Chain," McKinsey & Company describe six over-arching trends in digital usage behavior that they believe will significantly impact the industry value chain. These include shifts in ...
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