Revising Your Firm's Brand As a new decade begins, you may consider the state of your firmâ€™s overall brand and if there are any needed changes. When you conduct such an exercise, one of the first elements to consider revising is your firmâ€™s positioning statement. In this article, we will review the five steps to writing an effective positioning statement which can be a strong foundation for your brand. As a ...Read more ›
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