Target Market Research Why do some professional services firms grow faster than others? The 2020 High Growth Study provides insights on this topic—and on the impact of doing original research about one’s target audience. The author in this article shares the value of target marketing. Why do some professional services firms grow faster than others? The 2020 High Growth Study provides insights on this topic— ...

Stand Out and be Noticed! In this article, Dr. Frederiksen discusses 10 steps to create a “killer” website. ...

Conduct a Systematic, Structured Research to Get Results How can an existing marketing plan be improved? In this article, Dr. Frederiksen outlines five steps a firm can use to strengthen an existing marketing plan. ...

Healthcare consulting in an era of reform Part 2 In Part 1 of this article, the impact of healthcare reform on the opportunities for healthcare consulting was discussed.  In Part 2, methods utilized by healthcare consultants, as well as the phases of a typical healthcare consulting engagement, are discussed. ...