Is Brand Value Best Calculated by Deducting and Capitalizing Franchise and Management Fees? Â Or by Weighing Brand Value as a Factor of Revenue? Â A debate is swirling in the appraisal community regarding the value of intangibles, most notably brand affiliation, reports Patrick Maycock at HotelNewsNow.com. Â While one party holds to a more traditional viewpoint that calculates such intangibles by deducting an ...Read more ›
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