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CPA Marketing Toolkit for Small Business

Help Your Small-Business Clients Create a System for Record Keeping Good record-keeping preparation and planning can give clients a better handle on their overall financial position, make tax preparation easier, and create operational efficiencies throughout their businesses.  A helpful record-keeping brochure and PowerPoint presentation can help you educate your small-business clients. To download the broc ...

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Expanding Your App-titude

Two Apps That Help You Move Cash These smartphone apps can help with mobile billing and accepting credit card payments.  Greg LaFollette, strategic adviser with CPA.com, suggests that a look at mobile apps can make the CPA’s job and life better. To read the full article in the Journal of Accountancy, click: Expanding Your App-titude. ...

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4 Benefits of Finding the Right Niche

Offering your clients specialized services—personal financial planning, IT specialization, and fraud and forensic accounting, among others—can help set you apart in today's competitive CPA marketplace.  Mark Koziel, CPA, CGMA, Vice President, Firm Services & Global Alliances, American Institute of CPAs, discusses how finding your niche can help you and your clients. To read the full article in AICPA Ins ...

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Are You GIPS-Compliant?

GIPS are a set of ethical principles intended to serve prospective and existing clients of investment firms.  However, compliance is the question.  Mary Grace McQuiston, senior financial analyst with Mercer Capital, discusses this issue and the GIPS Guidance Statement on Alternative Strategies and Structures. To read the full article in Mercer Capital's Financial Reporting Blog, click: Are You GIPS-Complian ...

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Reasonable Certainty in Lost Profits Calculations

Prepare, Verify, and Excel at Trial In order to recover lost profits in a commercial damage case, three standards must be met. First, plaintiff must show proximate cause; second, the foreseeability; and third, reasonable certainty. This article will focus on the third standard, reasonable certainty. Experts seeking to provide realistic lost profit estimates must be aware of this standard. The following disc ...

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