On Marketing Mistakes Generally, Bad Marketing Messages in Particular, Social Networking, and More Geoffrey James at Inc.com writes: “A few months ago, I traded emails with best-selling author Seth Godin on the subject of marketing inside small businesses. The more I read over the interview, the more I realize that his advice is priceless.” Here’s an excerpt of the interview. Read the whole piece for the rest of Seth Godin’s answers to Geoffrey.
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. . . or at least so opines Edi Osborne, of Mentor Plus, at CPA Trendlines. She throws in a third promise you’ve probably heard but we couldn’t fit on the subject line: “No Surprise Billing. Ever.” More: What do these three tag lines have in common? Predictability. Dominoes and Fed Ex built their entire business model on making (and keeping) an uncomplicated predictability promise to the customer. Dominoes and Fed Ex looked at their marketplace and asked one simple question, “What is your number-one frustration in dealing with pizza and package delivery?” Those frustrations were dissected and turned…