On Marketing Mistakes Generally, Bad Marketing Messages in Particular, Social Networking, and More Geoffrey James at Inc.com writes: "A few months ago, I traded emails with best-selling author Seth Godin on the subject of marketing inside small businesses. The more I read over the interview, the more I realize that his advice is priceless." Â Here's an excerpt of the interview. Â Read the whole piece for the ...Read more ›
What if Accountants Offered Work “In 30 Minutes Or It’s Free” or: “Absolutely, Positively Overnight”? It Could Change Everything!
Â . . . or at least Â so opines Edi Osborne, of Mentor Plus, at CPA Trendlines. Â She throws in a third promise you've probably heard but we couldn't fit on the subject line: Â "No Surprise Billing. Ever." Â More: Â What do these three tag lines have in common? Predictability. Dominoes and Fed Ex built their entire business model on making (and keeping) an uncomplicated predictability promise to the customer.Â D ...Read more ›