You Are Here: Home » Posts tagged "appraisal journal"

Intangible Brand Values Spark Appraisal Debate—

Is Brand Value Best Calculated by Deducting and Capitalizing Franchise and Management Fees?  Or by Weighing Brand Value as a Factor of Revenue?   A debate is swirling in the appraisal community regarding the value of intangibles, most notably brand affiliation, reports Patrick Maycock at  While one party holds to a more traditional viewpoint that calculates such intangibles by deducting an ...

Read more

©2024 NACVA and the Consultants' Training Institute • Toll-Free (800) 677-2009 • 1218 East 7800 South, Suite 301, Sandy, UT 84094 USA

event themes - theme rewards

Scroll to top