• Practice Management - QuickRead Top Story

    Your Secret Weapon

    June 2, 2020

    Target Market Research Why do some professional services firms grow faster than others? The 2020 High Growth Study provides insights on this topic—and on the impact of doing original research about one’s target audience. The author in this article shares the value of target marketing. Why do some professional services firms grow faster than others? The 2020 High Growth Study provides insights on this topic—and on the impact of doing original research about one’s target audience. The data is compelling. Simply put, firms that conduct frequent research on their target audiences grow faster. As shown in Figure 1, doing even…

  • Practice Management - QuickRead Featured - QuickRead Top Story

    Writing a Blog Post

    January 2, 2019

    In Nine Easy Steps You have probably heard how helpful it can be to write blogs, either for yourself or your valuation and accounting firm. If you have never written one, the challenge can seem daunting. But you probably will find it easier than you think—especially if you follow these steps. The article outlines the steps; these are based on a How-To Guide from Hinge University, their online learning platform.