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Big Four Firms Saw Big Revenue Increase in 2012—Accounting Today

Solid revenue growth last year following strong performance in 2010 and 2011 after a severe revenue decline in 2009 Michael Cohn at Accounting Today reports this growth according to a newly published analysis.  The report, from the social networking forum, analyzed the 2012 financial performance of Deloitte, Ernst & Young, KPMG and PricewaterhouseCoopers. It found that after a strong 2011, fisc ...

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The CPA Trendlines Top 20 Topics of 2012 — and What to Watch for in 2013!

Economic Recovery, Intensified Competition, Squeezed Profit Margins, Upward Pressure on Salaries, Downward Pressure on Rates, and a Rush to the Cloud   Rick Telberg counts up the list of the top 20 most-clicked articles at CPA Trendlines provides a roadmap to the profession’s anxieties, aspirations and, just maybe, a glimpse into what 2013 holds: ...

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The 2012 Elections: What Do They Mean for Accountants?—NYT, WSJ, FT, Private Equity, Accounting Today, CPA Trendlines, Reason

Media Vary on Whether Election Increases or Decreases  Uncertainty;  Concur It's Good for Business A number of media outlets have begun to weigh in on the topic. At Accounting Today, the editors have put together a topical list of some of the relevant issues: ...

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What To Do When You Lose Your Biggest Client? —CPA Trendlines

Regular Marketing is Important, and Existing Clients Are One of the Best Sources of Referrals.  Here's How to Get the Best Return on Marketing Investment.  Ed Mendlowitz regularly fields questions from readers at CPA Trendlines.  Recently he opined on the importance of regular marketing.  One tip:  leverage your existing clients for referrals.  Specifically, he adds:   ...

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What if Accountants Offered Work “In 30 Minutes Or It’s Free” or: “Absolutely, Positively Overnight”? It Could Change Everything!

 . . . or at least  so opines Edi Osborne, of Mentor Plus, at CPA Trendlines.  She throws in a third promise you've probably heard but we couldn't fit on the subject line:  "No Surprise Billing. Ever."  More:   What do these three tag lines have in common? Predictability. Dominoes and Fed Ex built their entire business model on making (and keeping) an uncomplicated predictability promise to the customer.  D ...

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