There are riches in niches! That’s because you cannot be everything to everybody. Sounds reasonable. But what is missing is the advice that will help you identify your practice niche that everyone says is the secret sauce to making more money. There are riches in niches! That’s because you cannot be everything to everybody. Sounds reasonable. But what is missing is the advice that will help you identify your practice niche that everyone says is the secret sauce to making more money. I’ve written previously that my niche was tax purpose valuations for manufacturing and distribution companies. (I practiced what…
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that Produce Results Great headlines—whether in blog posts or e-mails—can convince people to continue reading, even if the writing that follows is mediocre. In fact, researchers have found that people generally read eight out of every 10 headlines…but read only two of the pieces that follow the headlines. Because blogging and email marketing are such critical tools for accounting and valuation firms, learning to write stronger headlines can open the door to significantly better marketing results. [su_pullquote align=”right”]Resources: Rethinking Referrals—Research-Based Approach to Attracting More Referrals Gaining an Advantage in a Changing Marketplace Implementing Your Marketing Strategy Developing a Marketing Plan…
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What is the purpose of audit planning if the audit may not ultimately follow the carefully thought out plan? As may be inferred from Dwight D. Eisenhower’s words—”Plans are worthless, but planning is everything”—the value of audit planning is not derived solely from the resulting audit plan. Daniel Gartland, risk control consultant at CNA, describes the importance of detailed planning. To read the full article in the Journal of Accountancy, click: The Importance of Audit Planning.