How can your firm present different pricing options to customers, decide which pricing model is the best to use, and overcome pricing objections?  Chris Baysden, for the Journal of Accountancy®, sits down with Ron Baker for this sixth in a series of Q&A sessions. To find out more on the Journal of Accountancy article, click: How to present your prices to customers. ...

Imagine, building your firms profits while also increasing client satisfaction.  There may be some psychology to this.  Consultant Ron Baker explains to Chris Baysden (for the AICPA) how offering different pricing options can help firms do just that in this Q&A. Find out more in the Journal of Accountancy® article, Q&A: To boost revenue, try offering these pricing options. ...

An increasing number of industry pricing experts are advising CPA firms to consider replacing their billable hour pricing with a fixed pricing or value pricing model.  Author and consultant Ron Baker and the Journal of Accountancy have a question and answer session to discuss the conversations that firms must have in order to implement value pricing.  They talk about questions CPAs should ask during the con ...