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Use LinkedIn

To Market When You’re Busy Marketing requires a continuous effort and presence. In this article, the author shares a marketing alternative that appraisal practitioners should pursue when they are unable to network in person. ...

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The Top Six Strategies for Generating Leads on Your Website

Upgrade Your Website to Develop a Measurable Market Advantage What strategies should professional service firms adopt to market their expertise? What impact do online leads have on the bottom line? Where should a firm place premium content? What can a firm do to minimize overt marketing? In this article, Dr. Lee Frederiksen of Hinge Marketing shares six strategies to improve your website, drive traffic, and ...

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Why a High-Performance Website May be Your Firm’s Greatest Asset

For those of us who spent much of our careers in the old professional services marketplace, it’s all too easy to think of our firm websites as an afterthought–something you have to have in today’s world, but not a priority. A growing body of research demonstrates, however, that this couldn’t be further from the truth. This article looks at recent research on the matter and suggests that a website may well b ...

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