Revising Your Firm's Brand As a new decade begins, you may consider the state of your firm’s overall brand and if there are any needed changes. When you conduct such an exercise, one of the first elements to consider revising is your firm’s positioning statement. In this article, we will review the five steps to writing an effective positioning statement which can be a strong foundation for your brand. As a ...

an Effective Elevator Pitch Professionals in the accounting, valuation, and finance sectors frequently struggle with a deceptively simple task: describing in a few words what their firm does and how it stands apart from the competition. If you, the reader, have experienced this difficulty, you can make it easier on yourself by having a thoughtful and concise elevator pitch ready to deploy when the opportuni ...