Last week, Lands’ End, Inc. announced it would write down the value of its flagship trade name asset.  Management’s preliminary guidance could lower the asset’s value by 20%.  Lucas M. Parris, senior member of Mercer Capital’s Financial Reporting Valuation Group, explores that obviously, a non-cash impairment charge is just that, non-cash, but what does it mean for stakeholders and how is such a charge actually determined? To read the full article in Mercer Capital’s Financial Reporting Blog, click: Lands’ End and Trade Name Impairment. This article is republished from Mercer Capital’s Financial Reporting Blog.  It is reprinted with permission.  To…