Writing is an effective way to convey expertise and also a marketing devise. In this article, Rod Burkert shares who he writes for and answers the big unanswered question: how he decides what to write about. I talk about how much I write, who I write for, and when I get it all done. But apparently, I left this big question unanswered: How do I decide what to write about? Deciding What to Write About If you’re thinking of starting a regular BVFLS newsletter or blog, probably the biggest hurdle you’re imagining is: What do I write after, like, week…