Get a return on your marketing investment by customizing content to fit your niche. This article offers seven tips for advisers, including being authentic and specific and ending all articles with a call to action. Take your marketing strategy further with this new podcast on creating a cohesive online presence, open to all courtesy of the PFP Section. To read the full article in Advisor Perspectives, click ...

CPAs explain key factors to consider when moving to life’s next chapter. The calendar says it may be time to retire, but how do you know if you are emotionally ready to take that step? The decision to retire is intensely personal, according to Michael Goodman, CPA,PFS, president and principal of Wealthstream Advisors Inc. of New York City, who often counsels individuals on their retirement plans. To read th ...

One of our most popular resources is ready to go with a fresh new look! Use the Analysis of a Tax Return for Financial Planning Opportunities piece alongside a client's 1040 to identify their needs and places to add value, and to open the door for deeper conversations. To read the full article in Smart Brief, click: Fresh New Look: The Analysis of a Tax Return for Financial Planning Opportunities. ...

More than half of older workers experience an involuntary job loss between age 50 and when they retire, an analysis found. Advisers should support clients by showing empathy, assisting with short-term planning, and helping them tap into home equity if necessary. Financial advisers are a valuable resource during trying times, and are in a unique position to help clients navigate the situation while minimizin ...

Firms may boost productivity and satisfaction by taking actions on three fronts. There is a disconnect when it comes to what business leaders say about employee engagement and what the employees themselves say they are experiencing. To read the full article in the Journal of Accountancy, click: Smashing the Barriers to Employee Engagement. ...

An example of outdated industry practices, says the chief product officer, is how some brokers still need a canceled check from a client to transfer money. To read the full article in Financial Planning, click: How Firms Are Holding Back Innovation. ...

Some CPAs consider themselves clever for coming up with easy-to-remember passwords, but hackers are often wise to this tactic. Each year, SplashData compiles a list of millions of stolen passwords and sorts them in order of popularity. For 2017, here is a list of the top 10 most commonly used stolen passwords. To read the full article in the Journal of Accountancy, click: Account Management: Avoid Commonly ...

CPAs in small firms face many of the same operational challenges when it comes to running their firms. This is the first in an occasional series highlighting how individual practitioners tackled common issues. To read the full article in the Journal of Accountancy, click: Small Firm Spotlight: How I Recruit and Hire New Accountants. ...

A competitive job market and emerging technology have made seniority only part of the advancement equation. As co-managing partner at accounting and consulting firm Friedman LLP, Harriet Greenberg, CPA, PFS, uses seniority as a factor in deciding whom to promote. But that's just one piece of the puzzle: She also believes in skills-based promotion—now more than ever. To read the full article in the Journal o ...

The Association’s quarterly survey finds that staffing is still a top worry. Finance executives in the United States continue to feel good about growth in their respective industries, despite creeping concerns that the good times could be coming to an end in the near future. To read the full article in the Journal of Accountancy, click: Finance Leaders Feel Good but Ready for a Downturn. ...

The challenges associated with FASB’s new revenue recognition standard have been substantial for many companies, but at least they’re gaining valuable data and process improvements as a result of the implementation. To read the full article in the Journal of Accountancy, click: Finding Value in Revenue Recognition Implementation. ...

A self-styled “Money Doctor” who promoted his services on a Christian radio station penned a self-help guide to “share the benefits of putting Christ back in the center of our personal spending habits.” In pitches to clients, the ex-advisor allegedly promised guaranteed risk-free returns of five to eight percent per year. To read the full article in Financial Planning, click: Author of ‘Jesus Christ, Money ...

FASB addressed two lessor implementation issues and clarified an exemption for lessors and lessees from a certain interim disclosure requirement associated with adopting the board’s new lease accounting standard. To read the full article in the Journal of Accountancy, click: New FASB Standard Clarifies Lease Accounting Issues. ...

The IRS posted a draft of a form that affected taxpayers will submit with their 2019 tax returns showing how they computed their qualified business income (QBI) deduction under Sec. 199A. Taxpayers who have QBI, qualified real estate investment trust (REIT) dividends, or qualified income from a publicly traded partnership (PTP) will use Form 8995, Qualified Business Income Deduction Simplified Computation, ...

Riding a decade-long bull market, robo advisory firms have proved investors are willing to let complex and proprietary algorithms be at the heart of their investment advice. Assets under management at digital platforms are expected to top $1 trillion in the next few years. To read the full article in Financial Planning, click: Why Regulators Are Taking Aim at Robo Advisors. ...

Tax planning is a constant consideration for wealthy individuals, not a once-a-year process, said Lisa Featherngill, CPA, PFS. Wealthy clients can use several strategies to manage their tax bills, including creating conservation easements, setting up LLCs to manage investments, and using defined-benefit plans. Looking for more tax strategies for your clients? Use this checklist to help find tax and financia ...

C corporations with foreign-derived intangible income can benefit from a 37.5% deduction. This article provides guidance and dispels general misconceptions or mistaken impressions regarding this new deduction. Further, the article provides an overview of the FDII concepts and pertinent definitions and terminology, as well as practice tips and implications for claiming the FDII deduction, for which many comp ...

The Tax Court also denies capital gain treatment but allows business deductions for a taxpayer's subsequent shooting activity. Recently, the Tax Court ruled that an individual who received income as a nominee of a C corporation was not subject to the hobby loss rules of Sec. 183. To read the full article in the Journal of Accountancy, click: Salesman’s Termination Payment Held Not For Goodwill. ...

Advisers have a few options for protecting elderly clients from people who may try to exploit them, such as abusive family members or caregivers. Here is a look at three scenarios in which clients may be victimized and advice for dealing with each one. To read the full article in Financial Advisor, click: What Advisors Can Do About Inheritance Exploitation. ...

In addition to healthy financial portfolios, clients can benefit from "life portfolios" that can promote well-being and provide purpose in retirement. Life portfolios should address factors such as where retirees will live, their health needs, and the people who can give them support and companionship. Use The Adviser's Guide to Retirement and Elder Planning: Practical Retirement Planning to explore more pl ...