The Value of Brands in M&A
Acquiring Companies Need to Conduct a Brand Valuation Post-Acquisition to Comply with IFRS. Here's Why it Makes Sense to Do it Before the Acquisition. As all companies complying with IFRS must carry out a brand valuation post acquisition for compliance, there’s a strong argument for carrying out the necessary due diligence and valuation beforehand, explains the marketing director of Intangible Business, ...
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