Creating Visibility and Personal Brand Recognition In this article, Dr. Frederiksen provides seven branding tips for aspiring experts. ...

Social media does not have to be time-consuming.  Increase the effectiveness of your firm's social media outreach by connecting with the right people, posting different content on different social networks, and using an appropriate profile image. To read the full article in InvestmentNews, click: How to Achieve Social Media Success in 15 Minutes or Less. ...

and How Can You Make it Work for You? In this article, Dr. Frederiksen discusses branding and the value and importance of maintaining and creating a brand. ...

Social media presents risks and opportunities.  Demonstrating expertise and reaching new clients are among the ways social medial can be valuable for finance professionals.  Sean Stein Smith, assistant professor at Rutgers, discusses how you can utilize this tool to your benefit. To read the full article in the Journal of Accountancy, click: 4 Ways Accountants Can Get More Out of Social Media. ...

Simple Changes to the Way You Approach a Negotiation Can Help You Cut Costs and Increase Profits Taking a fresh approach to negotiation can help you cut costs and increase profit for your organization.  Samantha White, senior editor for CGMA Magazine, explains that expert negotiators draw on a raft of skills, but thorough preparation, builds confidence and is the foundation of a successful negotiation. To r ...

Improve Your LinkedIn Profile to Develop a Professional Presence and Get Inquiries How much work and/or queries can one get from LinkedIn? As lawyers say, that depends. In this article, Rod Burkert answers the above question and shares some of what he preaches through the Practice Builder Academy. ...

How to Turn Business Cards into Meaningful Connections A conference or industry event can be a great networking opportunity, provided you stay in touch with your new contacts.  Alexandra Samuel, author of Work Smarter with Social Media, gives step-by-step instructions for keeping track of the business cards you receive and building stronger relationships. To find out more about this Harvard Business Review ...

As a Strategic Marketing Tool for Your Organization How valuable is LinkedIn for marketing your firm? Yourself? Sources project that LinkedIn will have over 500 million users by 2020. In this article, Lee Frederiksen discusses how LinkedIn can be used to market an organization. ...

Not all Social Networks Are Created Equal Has your firm embraced social media? Be ready! The days of ignoring social media are long gone. Professional services firms looking to accelerate their growth need to embrace social media and dedicate the resources needed to create a strategy, implement it, and track it. In this article, the author presents research on the impact and value of social media to profess ...

Are you tired of the office?  Do you pine for the day you’ll have more time to see the country?  Well, Rod Burkert and his wife Amy have it figured out.  Cheryl Meyer, freelance writer, interviews the Burkerts to find out how they’ve made going mobile work for them. To find out more on the Journal of Accountancy's article, click: Going mobile. ...

You Can Now Follow the IRS on Twitter, Like it on Facebook, View Updates on YouTube, and Connect on LinkedIn Michael Cohn at Accounting Today reports at the Internal Revenue Service has joined the popular microblogging service Tumblr, expanding the IRS’s array of social media networks. ...

Investors Cool on Tech A survey of tech firms' valuations shows many companies are challenged.    Here's detail from various reporters: ...

LinkedIn Features Booming CVA/AVA Activity Have you visited LinkedIn lately?  The NACVA AVA/CVA Certification group as of this writing has 935 members.  Follow the link and join in the conversation! This year is NACVA's 20th Anniversary.  What milestones do you remember being a part of?   QuickRead's Conversations with the Masters staff is preparing for an interview with Shannon Pratt.  Do you have question ...