Get a return on your marketing investment by customizing content to fit your niche. This article offers seven tips for advisers, including being authentic and specific and ending all articles with a call to action. Take your marketing strategy further with this new podcast on creating a cohesive online presence, open to all courtesy of the PFP Section. To read the full article in Advisor Perspectives, click ...

of Accounting and Financial Services Firms In this article, Dr. Frederiksen discusses five key findings derived from a Hinge Marketing Survey of accounting and financial services firms. The findings provide actionable steps and an opportunity for firms serving in the industry to grow. ...

Five Proven Strategies to Generate High Growth In this article, Hinge Marketing focuses on organic growth and five proven strategies for generating it. ...

Offering your clients specialized services—personal financial planning, IT specialization, and fraud and forensic accounting, among others—can help set you apart in today's competitive CPA marketplace.  Mark Koziel, CPA, CGMA, Vice President, Firm Services & Global Alliances, American Institute of CPAs, discusses how finding your niche can help you and your clients. To read the full article in AICPA Ins ...