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Seven Tips to Customize Generic Marketing Content

Get a return on your marketing investment by customizing content to fit your niche. This article offers seven tips for advisers, including being authentic and specific and ending all articles with a call to action. Take your marketing strategy further with this new podcast on creating a cohesive online presence, open to all courtesy of the PFP Section. To read the full article in Advisor Perspectives, click ...

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4 Benefits of Finding the Right Niche

Offering your clients specialized services—personal financial planning, IT specialization, and fraud and forensic accounting, among others—can help set you apart in today's competitive CPA marketplace.  Mark Koziel, CPA, CGMA, Vice President, Firm Services & Global Alliances, American Institute of CPAs, discusses how finding your niche can help you and your clients. To read the full article in AICPA Ins ...

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