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10 Social Networking Tactics I Would Use to Build My BVFLS Practice

If I Were Starting Today Business valuation and financial litigation services (BVFLS) practitioners—since the COVID-19 disruption—have embraced the use of social media. Yet, some BVFLS practitioners remain on the sidelines. In this article, Rod Burkert shares 10 social networking tactics he would use today to build his BVFLS practice. One thing I have seen since COVID-19 began is the uptick in social media ...

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Five Tips

For Finding Guest Blogging Opportunities Have you considered an article you have written on another website, posting a guest blog? What are the benefits? How hard is it to get or become a guest blogger? In this article, the author discusses the opportunities of posting a guest blog. Have you ever considered writing a guest blog to reach new audiences? If you already post blogs on your own site, guest bloggi ...

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How to Build Your Editorial Calendar

Implement Your Content Marketing Strategy To successfully implement a content marketing plan to support your firm’s overall marketing goals, you need to build an editorial calendar. In a solid, well-planned editorial calendar, everything is planned out in advance, from scheduling to headlines. In this post, Dr. Lee Frederiksen shares some tips for creating an editorial calendar. To successfully implement a ...

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Five Steps to Promoting

Your Blog Posts Writing a blog is an achievement, in and of itself, but that is just the beginning. In this article, Dr. Frederiksen shares five steps you can take to effectively promote your blog posts. If you have written a blog post for your firm, well done! But before you start celebrating, you need to promote it. Why? The more targeted your promotion, the greater its reach, and the more likely that it ...

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Are You a Modern-Day Digital Sharecropper?

Or, Why Aren’t You Hosting Your Own Content? (Part I of III) Many of us create content for, and market on, social media platforms—like LinkedIn, YouTube, Facebook, and Twitter. The questions are: Is this a dangerous practice? And if so, what should we be doing instead? Many of us create content for, and market on, social media platforms, like: LinkedIn, YouTube, Facebook, and Twitter. The questions are: Is ...

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How to Achieve Social Media Success in 15 Minutes or Less

Social media does not have to be time-consuming.  Increase the effectiveness of your firm's social media outreach by connecting with the right people, posting different content on different social networks, and using an appropriate profile image. To read the full article in InvestmentNews, click: How to Achieve Social Media Success in 15 Minutes or Less. ...

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4 Ways Accountants Can Get More Out of Social Media

Social media presents risks and opportunities.  Demonstrating expertise and reaching new clients are among the ways social medial can be valuable for finance professionals.  Sean Stein Smith, assistant professor at Rutgers, discusses how you can utilize this tool to your benefit. To read the full article in the Journal of Accountancy, click: 4 Ways Accountants Can Get More Out of Social Media. ...

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When Good Communication Goes Bad

When it Comes to Messaging, You Can Have too Much of a Good Thing Real-time messaging can be a lifeline—and a huge distraction.  Barb Darrow discusses how many companies are embracing internal communication platforms, but the result can be employees using several simultaneously, according to a survey. To read the full article in Fortune, click: When Good Communication Goes Bad. ...

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What to do with all the Business Cards from Your Last Conference

How to Turn Business Cards into Meaningful Connections A conference or industry event can be a great networking opportunity, provided you stay in touch with your new contacts.  Alexandra Samuel, author of Work Smarter with Social Media, gives step-by-step instructions for keeping track of the business cards you receive and building stronger relationships. To find out more about this Harvard Business Review ...

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How Social Media Impacts Business Development

Not all Social Networks Are Created Equal Has your firm embraced social media? Be ready! The days of ignoring social media are long gone. Professional services firms looking to accelerate their growth need to embrace social media and dedicate the resources needed to create a strategy, implement it, and track it. In this article, the author presents research on the impact and value of social media to profess ...

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E-mail 40 Times More Effective Than Social Media

In an enlightening article by McKinsey & Company, a compelling case is put forward for something you always felt was true, but couldn’t quite prove.  When it comes to marketing professional services or products, good old-fashioned email is much more effective than social media.  How much more effective is it?  The report states that email is so significant in generating new business that it’s 40 times m ...

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3 Silicon Valley Trends That Will Reshape the Financial Services Industry —Forbes

Increased Transparency, More Automation, and More Access to Capital   Rod Ebrahimi, a columnist for the Entrepreneurs section of Forbes, writes that "Thousands of miles away from Wall Street, some David-sized companies in Silicon Valley are cultivating new trends that will change people’s relationship with money." ...

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Small Firms Say LinkedIn Works, Twitter Doesn’t —Wall Street Journal Plus: YouTube Starts Charging

Six Out of 10 Small-Business Owners Buy Business Benefits of Social Media; 41% Prefer LinkedIn; Only 3% Vouch for Twitter  Not that that stopped Twitter from getting a $9B valuation this last week.   Emily Maltby and Shira Ovide report that the Wall Street Journal and Vistage International recently surveyed 835 small business owners.  Here are the results. ...

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