E-mail 40 Times More Effective Than Social Media
In an enlightening article by McKinsey & Company, a compelling case is put forward for something you always felt was true, but couldn’t quite prove. When it comes to marketing professional services or products, good old-fashioned email is much more effective than social media. How much more effective is it? The report states that email is so significant in generating new business that it’s 40 times m ...
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