What it is, How it Can Help You, How to Get Started The author discusses the purpose and value of signature content. ...

The Business Valuation Bench Book by William J. Morrison and Jay E. Fishman In this article, Ed Mendlowitz provides readers a review of William J. Morrison and Jay E. Fishman’s The Business Valuation Bench Book; a book geared to judges. ...

To Market When You’re Busy Marketing requires a continuous effort and presence. In this article, the author shares a marketing alternative that appraisal practitioners should pursue when they are unable to network in person. ...

In Closing New Business Deals Client education can have a huge impact in accounting and professional service firms’ content marketing efforts. By providing prospects with increasingly valuable pieces of educational content, you can not only attract them to your firm, but also nurture them as they move into and through your sales funnel. ...

Research Says “No” In any business sector, one of the biggest challenges is to differentiate oneself. For a variety of reasons, this is especially difficult in the accounting and valuation and appraisal field, where many firms struggle to find ways to stand out. In fact, most firms end up making essentially the same claims about what makes them different. In this article, Dr. Frederiksen discusses his findi ...

What’s Yours? Valuation professionals are a conservative lot that resist change. The author of this article embarked in a change that has transformed him and his practice. Upon reflection, he shares the lesson he learned is that “feeling afraid is my next level of growth coming to get me”. In this article, he encourages readers to take a chance, change, and take control of their lives since life is too shor ...

Five Measures Leadership Should Consider to Address Vilification Is there room to negotiate with workplace dictators? In this article, the author discusses how to approach seemingly impossible workplace conflicts. The aim of every organization should be to provide a workplace where respect enables staff and key employees to serve customers, and the mission and vision are realized. ...

Know What You are Doing Creating or renovating a firm’s website is often a major undertaking. Because years can pass before a website is redone, it is easy to overlook key steps or strategies—and to underestimate the amount of time and effort it will require. ...

Should You? In this article, Dr. Frederiksen discusses why firms are outsourcing and answers five questions regarding when it makes sense to outsource this service. ...

NACVA Member Survey Findings on Employee Recruitment and Retention Hinge Marketing recently completed a NACVA member survey. In this survey, Dr. Frederiksen learned that NACVA members sought to improve recruiting and retention in their firms. These were the two highest. In addition, gathering insights about how firms approach these challenges, we also asked employee-candidates how they search for and evalua ...

Creating Visibility and Personal Brand Recognition In this article, Dr. Frederiksen provides seven branding tips for aspiring experts. ...

Greater Disruption and Change Awaits the Financial Services Industry FinTech, or financial technology, has disrupted the financing industry. The FinTech revolution has not only changed the financial services industry, but it has also changed specific sectors, including: retail banking, lending and financing, payments and transfers, wealth and asset management, markets and exchanges, insurance, and blockchai ...

That Lands New Clients We have a large body of knowledge that teaches us how to do the work, but few resources that teach us how to get the work. And even as we acquire the technical skills that enable us to perform better valuations, we need to position ourselves with buyers of our valuation services so that we can land new clients and apply those skills. How (and where) do we learn that? In this article, ...

Defining Rights and Establishing Control to Protect Your Firm and Clients In this article, the authors propose best practices used to establish acceptable use policies (AUP). These AUPs define rights and establish controls that protect the firm and client information. ...

and How Can You Make it Work for You? In this article, Dr. Frederiksen discusses branding and the value and importance of maintaining and creating a brand. ...

What Your Expertise is Worth When pursuing new engagements, financial consultants often face competition from others who are willing to accept below-market rates. This fee-based competition can be demoralizing and frustrating, but the tips shared in this article may help. ...

Time to Evaluate Your Marketing Plans to Address Those Avoidable Mistakes In this article, Dr. Frederiksen describes five mistakes to avoid marketing a professional service organization. ...

of Accounting and Financial Services Firms In this article, Dr. Frederiksen discusses five key findings derived from a Hinge Marketing Survey of accounting and financial services firms. The findings provide actionable steps and an opportunity for firms serving in the industry to grow. ...

7 Keys to Becoming a Visible Expert In this article, Dr. Frederiksen discusses seven keys to becoming a visible expert. ...

Assess Change, Communication, Control, and Emotions before Implementing Changes Exploring change, communications, control issues, and emotions is often the best way to begin to understand what is causing conflict in the workplace, and what can be done to curb or control the situation. Once there is a basic understanding of these elements, it is much easier to develop a management strategy that constructivel ...